Icons of Italy is Turin-born yet stems from an idea by Olivia Erfurth who is German, living in Italy since 1997. A university degree in Economics and Business Administration, specialization in Marketing and Industrial Design, fifteen years’ experience in international marketing, and a deep love of design.
Berlin, Sidney, New York and their creative objects were what inspired the Icons of Italy product line: “I came to Italy to work, first in Milan, then in Turin, which is where I stayed with my family. Turin’s tourism is distinctly on the up, which is why I chose to start here. Memories of many journeys provided my inspiration.